Who Need Trademark?
A trademark (TM) is essentially a brand name: a word, phrase, symbol or design that identifies and distinguishes the source of the goods of one party from all others. A service mark (SM) is the same as a trademark, except it identifies and distinguishes the source of a service, such as editorial consulting, rather than a product. (In this article, the terms trademark and mark refer to both trademarks and service marks.
Trademark is a complicated area of law, and we can’t give you all the answers because lawyers would then hunt us down and kill us with pointed sticks. We can, on the other hand, provide you with the procedure for registering your very own federal trademark and explain some of the legal issues involved in doing so. The lawyers will allow us to do this, and they more or less certainly won’t bother you, either, unless you infringe on one of their clients trademarks a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs.
Many authors market their services under a trade name or use websites to display, market and sell their work. Some novelists use pen names or pseudonyms. What all these writers have in common is the need to protect the goodwill and value of their most valuable asset: their business name. To accomplish this, writers must understand an admittedly lackluster part of intellectual-property law: trademark.
Trademarks are very valuable assets. According to one current estimate, trademarks account for, on regular, one-third of corporate value. The world’s most valuable brand TradmarkTrademarks also assure consumers of consistent distinction and thus help promote efficient competition.